As the head of incubation and brand strategy for AI Research at Salesforce, Itai Asseo transforms cutting-edge AI research into practical solutions by working directly with strategic enterprise customers. His team identifies promising AI technologies, tests them in real-world scenarios, and uses these insights to help shape Salesforce’s future products. Since joining Salesforce in 2015, Itai has leveraged human-centered approaches to AI implementation, helping strategic clients translate emerging technologies into competitive advantages.

Prior to Salesforce, Itai led the innovation group at Digitas (Publicis), where he produced award-winning digital campaigns for top global brands, including multiple Webby Award recognized initiatives in the financial services sector. His diverse career spans multiple industries—from successfully guiding an ed-tech startup to acquisition, to consulting with Fortune 100 CEOs on digital transformation strategies. As a musician, Itai has composed and recorded alongside Grammy-winning producers, bringing a unique creative perspective to his technology leadership.

Itai loves a good story, a good cup of coffee, and good music—bringing passion for artistry and innovation to his work in advancing human-centered AI solutions for business.