Vaughn Schermerhorn is Director, Software and Product for Community Feedback (Reviews, Q&A, Content Moderation) at Amazon. He is a 13-year veteran of Amazon, and has held roles across the company from making television commercials in Japan, to launching Amazon Business. As the single threaded leader for Reviews, he is responsible globally for 22 marketplaces (28 different languages), with ownership over the tech and product decisions that assist hundreds of millions of Amazon customers in their shopping journey. The team is heavily invested in science to provide accurate content and insight to customers at scale.
Leveraging a multi-year investment in sentiment analysis, the team recently launched Review Highlights that uses artificial intelligence to accurately identify salient product attributes embedded in customer feedback, assign sentiment, and produce a human-fluent synopsis which makes understanding the wisdom of the crowd easy, accurate and quick across billions of pieces of content. Prior to Amazon, Vaughn held roles in a number of financial firms including HSBC and Capital One, and as an artillery officer in the USMC.